
"Allow your brain to wander" - these are the words of Manoush Zomorodi from her TED talk "How boredom leads to the most brilliant ideas". The essence is that when the brain is bored, it automatically starts entertaining itself: daydreaming, internet shopping, podcasts, stories, music, etc. And if you allow yourself to repeat without the fear of summing up or comparing new online trends, unexpectedly creative ideas emerge:1-2 🍋 More than a year ago we took photos of cabbage for Instagram. Without music or any other sensorial noise, we suddenly turned to creativity - how wonderful! This gave birth to the idea of cosmic beauty, a new print of wax wrappers, and Alexandra Cherniak executed this photoset.3-4 🍎 Henry Hargreaves and Caitlin Levin noticed that fruits and vegetables don't need anything to be aesthetically clean. They laid out scanned slices of fruits and vegetables and made scans. This is the "Scanwiches" project: 12 photos show, every month of the season, through the scanning of fruits and vegetables.5-7 🍅 Kathleen Ryan's view on zippered fruits - they are no less beautiful! "This is the thin line between beauty and grotesque, which challenges us to think about the grotesqueness of overconsumption in the world."8-10 🍍 Klaus Pichler's project "One Third" (as much as one third of all food produced annually becomes waste). On Klaus's site, each photo is accompanied by a comment on where the product was grown/made, how many kilometers it traveled to the consumer, and how much carbon footprint on kilograms of the product.Isn't it fascinating? 🤩🤩🤩The question that does not leave us in peace: what do you create when you allow your brain to wander? 🤔🙃
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The only beeswax wraps in the world in cosmic design and food grade certified at L.I. Medved’s Research Center of Preventive Toxicology, Food and Chemical Safety of the Ministry of Health of Ukraine